Gwyneth Paltrow Loves This Clean Makeup Brand So Much That She Invested In It—Here’s What to Shop

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Now it's Leonardo DiCaprio and Lci to join Nicole Kidman and Vegamour.

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When a famous person invests their personal money in a firm, it shows how confident they are in its future.

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The celebrities' involvement not only helps financially, but also boosts the visibility of many companies.

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Saie Beauty's roster of celebrity backers now includes Gwyneth Paltrow, who put money into the company in 2020.

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Paltrow is no new to the cosmetics industry and undoubtedly has a good eye for items given that she runs her own health and lifestyle endeavour, Goop.

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The actress's simple makeup looks and meticulous skincare regimen have made her a beauty icon.

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