Gwyneth Paltrow Loves This Clean Makeup Brand So Much That She Invested In It—Here’s What to Shop

Now it's Leonardo DiCaprio and Lci to join Nicole Kidman and Vegamour.

When a famous person invests their personal money in a firm, it shows how confident they are in its future.

The celebrities' involvement not only helps financially, but also boosts the visibility of many companies.

Saie Beauty's roster of celebrity backers now includes Gwyneth Paltrow, who put money into the company in 2020.

Paltrow is no new to the cosmetics industry and undoubtedly has a good eye for items given that she runs her own health and lifestyle endeavour, Goop.

The actress's simple makeup looks and meticulous skincare regimen have made her a beauty icon.

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