How Digital Makeup Shapes The Beauty Industry

Making money in an ever-evolving world requires an understanding of the various forms, volumes, and interrelationships of consumption, as well as its producers and consumers.

The advent of NFT, the Metaverse, and other virtual platforms has led to a rebranding of the makeup artist profession as makeup design.

It's a completely novel idea of employment, but today's young cosmetic artists have found more success by taking their businesses online.

Makeup companies have been teaming up with digital makeup artists on online hubs to boost user participation as millennials increasingly gravitate toward digital aesthetics.

For my Master's thesis at the Istituto Marangoni in Paris, I studied the purchasing habits of members of Generation Z.

As a result, the hybridization of reality is changing the client experience.

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