Pet owners who administer vitamins to their animals may offer indications to industry trends. Human health trends influence pet supplements.
Labeling packaging with branded components is a good marketing strategy for pet meals, treats, and vitamins.
Nicole Hill, executive director of strategy at MarketPlace, a pet and human nutrition consultant, spoke at AllTech One on May 23.
241 dog, cat, and horse owners surveyed by MarketPlace said they administer supplements weekly. 241 pet owners revealed growing tendencies in pet items, she added.
She said pet supplement clients want to know what's fresh. They want effectiveness evidence. They may be willing to invest money on functional pet nutrition
These pet supplements boost sales. Anti-anxiety and relaxing, immunity, probiotics, prebiotics, antioxidants, and gut health are increasing pet supplement trends.