Top beauty forum to unveil metaverse, latest tech for cosmetics

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The worldwide convention in Fengxian District's Oriental Beauty Valley will draw top cosmetics enterprises from across the globe.

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Shanghai's first commercial area, Oriental Beauty Valley, has a 20-square-kilometer industrial park that houses local and foreign enterprises.

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The park has production or marketing headquarters for Jala, Pechoin, Chicmax, and Marie Dalgar, Chinese cosmetics companies.

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Over one-third of Shanghai's cosmetics enterprises have industrial scales of approximately 70 billion yuan in the valley.

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The conference will create a national intellectual property rights protection centre and a valley metaverse exhibition hall.

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The conference will address global cosmetics brand development strategies in forums and panels.

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